What to Include in a Travel Agent Welcome Pack (With Personalisation Ideas)

What to Include in a Travel Agent Welcome Pack (With Personalisation Ideas)

A well designed welcome pack can set the tone for the entire travel experience. For travel agents, it is a simple but powerful way to show care, build trust and stand out from competitors from the very beginning.
A travel agent welcome pack does not need to be expensive or over complicated. What matters is that it feels thoughtful, relevant and personal to the client.
This guide explores what to include in a travel agent welcome pack and how personalisation can turn it into a memorable part of the journey.

Why welcome packs matter for travel agents
The period between booking and departure is when excitement builds but uncertainty can also creep in. A welcome pack reassures clients that they are in safe hands.
A well timed welcome pack can:

• Strengthen trust and confidence
• Build excitement and anticipation
• Create a positive first impression
• Set the agent apart from online platforms

It turns a transaction into an experience.

The role of personalisation in a welcome pack
Personalisation changes how a welcome pack is perceived.
A generic pack feels promotional. A personalised one feels intentional.

Including a client’s name, destination or reason for travel immediately increases perceived value and emotional connection. It shows attention to detail and makes the client feel recognised rather than processed.

Core items to include in a travel agent welcome pack
Personalised luggage tag
A luggage tag is one of the most practical items you can include.
Why it works:

• Used during the trip
• Easy to personalise with a name or destination
• Visible throughout airports and transfers

It becomes part of the travel experience and reinforces your brand in a subtle way.

Personalised travel wallet
A travel wallet adds a premium feel to a welcome pack.
Why it works:

• Helps organise passports and documents
• Reduces travel stress
• Often kept and reused for future trips

Personalising a travel wallet transforms it from an accessory into a keepsake.

Personalised welcome card or message
A short personalised message adds warmth and context.
This could include:

• The client’s name
• A mention of their destination
• A simple well wish for the trip

Even a small message can significantly increase the emotional impact of the pack.

Practical travel accessories
Useful accessories add value without adding clutter.
Popular options include:

• Key rings
• Cable organisers
• Accessory pouches
• Luggage identifiers

When personalised or branded tastefully, these items continue to provide brand visibility long after the trip.

Optional items for premium or milestone trips
For higher value bookings or special occasions, welcome packs can be enhanced with keepsakes.
These might include:

• Destination themed mementos
• Honeymoon or anniversary keepsakes
• Family travel souvenirs
  These items are particularly effective for once in a lifetime or emotionally significant trips.

How to personalise a welcome pack effectively
Good personalisation is subtle and considered.
Effective ideas include:

• Client name rather than large logos
• Destination names or dates
• Minimal, restrained branding

The goal is for the client to use and keep the items, not to feel like they are carrying marketing materials.

When to send a travel agent welcome pack
Timing is just as important as content.
Most travel agents send welcome packs:

• Shortly after booking to build reassurance
• Before departure to increase excitement

The right timing helps the pack feel purposeful and relevant.

Matching the welcome pack to the client
The most successful welcome packs are not one size fits all.
Consider:

• The type of client
• The value of the booking
• The nature of the trip

A simple pack for standard bookings and a more considered pack for premium clients ensures your gifting remains sustainable and effective.

Why quality and sourcing matter
The quality of the items reflects directly on your brand.
Low quality products can undermine trust, while well made items reinforce professionalism. UK made and responsibly sourced products also appeal to clients who value ethics and sustainability.

Welcome packs as part of a long term strategy
Welcome packs are not just a nice extra. They can form part of a wider client retention strategy.
When used consistently, they help to:

• Improve brand recall
• Encourage repeat bookings
• Support referrals

They create a positive starting point for the client relationship.

Thinking about creating a welcome pack for your clients
Many travel agents like to see and feel the products before deciding.
Myte and Boo offers a complimentary sample pack so you can explore different personalised travel gift options and see how they could work within your own welcome packs.
It is a simple way to test ideas and build a welcome pack that suits your clients, your brand and your booking journey.