Privacy Policy for MyteandBoo.com

Effective date: 01.12.20
Last updated: 01.12.25
Controller / Data Controller Contact:

MyteandBoo
Address: Unit 18 West Well Farm, Barton Road, Tingewick, Buckingham, MK18 4BD
Email: natasha@myteandboo.com 

1. Introduction

At MyteandBoo, we value your privacy. This Privacy Policy explains how we collect, use, store, and share personal data when you visit or make purchases on our website (myteandboo.com), or otherwise interact with us (e.g., via contact form, newsletter sign-up, or personalised product orders).

We are committed to being transparent, secure, and responsible.

2. What Data We Collect

We collect the following types of personal data from you:

A. Information You Provide

  • Name
  • Email address
  • Billing and shipping address
  • Telephone number (optional)
  • Order details and personalisation information
  • Account details (if you create one)
  • Messages sent to us (support requests, emails, forms)

B. Payment Information

  • Order/payment details

    (We do not store full credit/debit card details; payments are processed by secure third-party payment providers.)

C. Automatically Collected Data

  • IP address
  • Browser, device type, operating system
  • Pages viewed and time spent on site
  • Cookies and similar tracking technologies
  • Referral source (e.g., Instagram, Google, etc.)

D. Marketing & Preferences

  • Newsletter subscriptions (when you consent)
  • Marketing preferences
  • Engagement with emails

3. How We Use Your Data (Purposes & Legal Bases)

We use your personal data for:

1. Fulfilling Orders

  • Processing payments
  • Contacting you about your order
  • Producing personalised items
  • Shipping & delivery

    Lawful basis: Contract performance

2. Customer Support

Handling enquiries, complaints, returns.

Lawful basis: Contract performance / legitimate interest

3. Account Management

Creating and managing your MyteandBoo account (if applicable).

Lawful basis: Contract performance / legitimate interest

4. Marketing (Only With Consent)

  • Sending newsletters
  • Sending special offers or new product updates

    Lawful basis: Consent (withdraw any time)

5. Improving Our Website & Services

Analytics, site performance, user behaviour insights.

Lawful basis: Legitimate interest

6. Legal & Regulatory Compliance

Fraud prevention, legal obligations, tax/accounting compliance.

Lawful basis: Legal obligation

4. Cookies and Tracking Technologies

MyteandBoo uses cookies to:

  • Remember your basket and preferences
  • Measure site traffic and performance
  • Provide personalised product suggestions
  • Support marketing (only with consent)

You can control or disable cookies in your browser settings. Some essential site features may be affected if disabled.

5. Who We Share Your Data With

We may share your data with:

Service Providers:

  • Payment processors
  • Courier/delivery companies
  • Website hosting & IT services
  • Email marketing platforms
  • Analytics and performance tools

Legal & Compliance Partners:

  • Where required by law
  • Fraud prevention services

We never sell your data to third parties.

Where data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

6. Data Retention

We keep your data only for as long as necessary:

  • Orders: typically 6 years (for legal/tax reasons)
  • Accounts: until you delete your account
  • Marketing: until you unsubscribe
  • Analytics: typically 12–26 months (depending on tool settings)

Once no longer needed, data is securely deleted or anonymised.

7. Security

We use technical and organisational measures such as:

  • Secure servers
  • Encryption where appropriate
  • HTTPS across our website
  • Limited access to authorised staff
  • Routine security reviews

However, no online platform can guarantee absolute security.

8. Your Rights

You may have the right to:

  • Access your data
  • Correct inaccurate information
  • Request deletion of your data
  • Restrict or object to certain processing
  • Withdraw marketing consent
  • Receive a copy of your data (data portability)
  • Lodge a complaint with a data protection authority

To exercise these rights, contact us at:

[Insert contact email]

9. Updates to This Policy

We may update this Privacy Policy occasionally.

If changes are significant, we will notify users — otherwise we will update the “Last updated” date above.

10. Contact Us

If you have questions about this Privacy Policy or how MyteandBoo handles your data, contact us:

Email: [Insert contact email]

Address: [Insert business address]

Phone: [Optional]